7% OFF on Component, Pump & Light. T&C apply. Use code: CAT07

About Us

New Era Cycle is a registered retailer and distributor of bicycle products in Singapore. The company was founded by a team of passionate and committed cyclists who have been in this industry for over a decade.

Our Mission

Our business philosophy is to enhance the quality of living by supporting the cycling community to promote an active and healthy lifestyle. We want to get people actively involved in cycling and be their best source for bicycle products. We are committed to offering the best value for your money by providing the best services and bringing high-quality and easy-to-use bicycle products at the most affordable prices.

We want you to have a pleasant shopping experience at New Era Cycle. Our goal is not just to sell bicycle products but to establish a long-lasting relationship with our customers through trustworthy means and ethical service standards. We believe this is the only way to build a community of loyal and repeat customers.


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