About Us

New Era Cycle is a registered retailer and distributor for bicycle products in Singapore. The company was founded by a team of passionate and committed cyclists who have been in this industry for more than a decade.

Our Mission

Our philosophy of the business is to enhance the quality of living by supporting the the cycling community to promote an active and healthy lifestyle. We want to get people actively involved in cycling and be their best source for bicycle products. We are committed to offer the best value for your money by providing the best services and bringing in high quality and easy-to-use bicycle products at most affordable prices.

We want you to have a pleasant shopping experience at New Era Cycle. Our goal is not just to sell bicycle products but to establish a long-lasting relationship with our customers, through trustworthy means and scrupulous services standards, and we believe this is the only way to build a community of repeat customers and loyal customers.