Sram | New Era Cycle

Founded in 2013 by a team of passionate cyclists, New Era Cycle is a leading bike accessories and components shop in Singapore. We are dedicated to promoting a healthier, eco-friendly lifestyle through cycling, offering a wide range of premium bicycle accessories, components, and gear for cyclists of all levels.

Shop with ease online or visit our physical store, conveniently located near MacPherson MRT (Exit B). Whether you're browsing from home or dropping by for expert advice and professional workshop services, we deliver a seamless shopping experience tailored to your cycling needs.

At New Era Cycle, we’re committed to providing the best value, exceptional service, and high-quality cycling products to enhance your ride. As a proud supporter of local bike shops through our distribution network, we strive to grow and strengthen the cycling community in Singapore.

We’re more than just a bike shop—we’re your trusted partner in cycling.