SwissStop

Founded in 2013 by a team of passionate cyclists, New Era Cycle is dedicated to promoting a greener, healthier lifestyle through cycling. We offer a seamless shopping experience with both online and brick-and-mortar options, giving you the convenience of browsing our extensive range of high-quality bicycle products from home or visiting us in-store for expert advice and workshop services.

Unlike traditional businesses, we're 100% committed to providing the best value and service, ensuring you get the most out of your cycling experience. We also proudly support local bike shops through our distribution network, helping to strengthen the cycling community.

At New Era Cycle, we're not just selling cycling products—we're building lasting relationships with our customers, founded on trust and a shared passion for cycling.